Like the Pure Protein bars, the Fit Crunch bars are small relative to their competition. In contrast, however, they have a more interesting layered construction with different texture. There’s a cookie-like layer, a soft filling layer, and a bit of chew. The bars are sweet and candy-like, but don’t have the artificial chemical sweetener aftertaste that many competitors have. As long as you don’t mind the sweetness and small size, these are one of the better tasting bars on the market.