In many initial reviews, the Apple Watch was criticized for being an unfocused product, trying to do too many things without a clear purpose. It’s natural to ask “what is it for” and “do I really need this” when a new product category emerges. Having used the Watch for nearly a month, I’m struck by the similarity to the iPhone. I have found the Watch to be an invaluable addition, but it’s not any one particular function that elevates it to a core piece of technology in my life. It’s rather that it combines a host of useful functionality in a single piece of technology.
I stopped wearing a watch years ago. While it may have been more convenient to glance at my wrist than pull out my phone, it wasn’t better enough to warrant wearing something additional. A traditional watch might display the time and the date, which my Watch will do as well. I also get a timer display, the temperature, and my next appointment (and could choose different pieces of information to use as watch face “complications” if it suited me). Add to this the activity monitoring and workout tracking that integrates with HealthKit, providing superior tracking, heart rate monitoring, and other functionality when compared to competing fitness trackers like the FitBit. This combination would be worthwhile in and of itself, but quickly the watch starts seeming like those late night infomercials (“but wait, there’s more!”). Order now and the Watch also will offer you a more convenient way to use Apple Pay, easier access to important notifications, a convenient speakerphone, and a quick way to reply to important messages.
It’s the opposite of “death by a thousand cuts”. It’s combining functions that in and of themselves are minor conveniences and producing a product that is greater than the sum of its parts.